Fred Harvey, Coca-Cola and Newton,Ks

by Kristine Schmucker, HCHM Curator

Today, the large  building just east of Sand Creek on west  First stands mostly empty, a reminder of a thriving business that revolutionized food service for the traveling public. At one time, the Historic Fred Harvey Building was an important cog in the Fred Harvey System providing fresh food for passengers and diners throughout the western part of the country. From the beginning Fred Harvey was concerned about providing quality food and drink to his customers.He insisted on fresh food and friendly, efficient service at each of his establishments. The Fred Harvey Farm provided the fresh food and drink for many restaurants in the system.

In about 1905, the Fred Harvey Company moved facilities from Kansas City, MO to Newton, KS to a location on west First near Sand Creek establishing the “Fred Harvey Farm.”

Fred Harvey Farm Complex. 525 E. First, March 1938. (lt-rt): Dairy Building, Warehouse Building with refrigeration plant on west ent and cooling tower at back; Produce Building with carbonation and poultry departments. Foreground "Mexican Section House No. 116.

Fred Harvey Farm Complex. 525 E. First, March 1938. (lt-rt): Dairy Building, Warehouse Building with refrigeration plant on west ent and cooling tower at back; Produce Building with carbonation and poultry departments. Foreground: Mexican Section House No. 116. Mike Hurley Collection.

The Fred Harvey Farm

The large three story structure that housed the produce and carbonating plant was built in 1918. Facilities to process poultry was located on the first floor and the north side of the second floor. The carbonating and bottling plant was located on the south side of the second floor.

 

Fred Harvey Produce. East side of the poultry and carbonating plant. The men on the dock are hauling wooden cases of bottled pop. Mike Hurley Collection.

Fred Harvey Produce. East side of the poultry and carbonating plant. The men on the dock are hauling wooden cases of bottled pop. Mike Hurley Collection.

An Outsourcing Pioneer

At about the same time another business pioneer was developing another product.  In 1891, Asa Candler, an Atlanta pharmacist, purchased the formula for a new drink, Coca-Cola.   Candler took advantage of Atlanta’s position as a transportation hub by shipping only the syrup across the South.  By shipping only the syrup, and not the finished product, he was able to keep costs down. The company began selling bottling franchises in 1899 and in doing so, avoided the additional costs of a physical structure that bottled the product.  They also side-stepped the challenge of finding the product’s main ingredient – clean water.

In 1914 the two pioneering companies joined together when Coca-Cola issued a franchise to the Fred Harvey Co. to bottle Coca-Cola at the Newton facility.

 Inside the Carbonating Plant

In Newton, a pipe from the Santa Fe stock yards supplied the water for the carbonating plant.  The plant bottled Fred Harvey brand Coca-Cola, root beer, club soda, and ginger ale.  Fruit-flavored soft drinks were also bottled using pure fruit juice rather than imitation flavorings.

As was the case in all other aspects of the Fred Harvey system, quality was stressed.  Coca-Cola ran lab tests every six months to make sure that the end product was meeting their standards. A State Health Inspector would often pull a bottle at random from various cases ready to be shipped to test.

Fred Harvey Coca-Cola Bottle

The soft drinks from the Fred Harvey Farm in Newton were sold exclusively in Fred Harvey dining facilities, newsstands and on Santa Fe passenger cars.

Shipping

1918 was a peak year for Fred Harvey operations with fifty-four lunch rooms, thirty-seven dining rooms and twenty-six hotels in an area that included Chicago, California and Texas. During this time, the Fred Harvey Farm in Harvey County covered 500 acres and employed 150 people. In 1921, 60,000 gallons of milk, 20,000 gallons for cream, half a million pounds of poultry, a half a million dozens of eggs and 45,000 cases of soda were shipped.

 

 

The Fred Harvey Farm ceased to operate in 1960.

Fred Harvey Farm Property, 1984. Building to the left (north): Fred Harvey Produce and Carbonating Plant. Building to the right (south): Fred Harvey Dairy. Mike Hurley Collection.

Fred Harvey Farm Property, 1984. Building to the left (north): Fred Harvey Produce and Carbonating Plant. Building to the right (south): Fred Harvey Dairy. Mike Hurley Collection.

Note: Fred Harvey died in 1901, but the Fred Harvey Co continued under the direction of his children.  For more information on Fred Harvey see:  http://www.kshs.org/kansapedia/fred-harvey/15507.

Sources:

  • L.Mike Hurley Collection, Photo Archives HCHM.
  • Hurley, L.M. “Mike”.  Newton, Kansas #1 Santa Fe Rail Hub 1871-1971. North Newton, KS: Mennonite Press, 1985.
  • Levinson, Marc.  “Red and White All Over”, 22 October 2014 Wall Street Journal – Book Review of Citizen Coke by Bartow J. Elmore.

A Refreshing Pause: Coca-Cola and Santa

by Kristine Schmucker, HCHM Curator

The halls and galleries at HCHM are decorated this year with a Coca-Cola theme. We will be open for the annual 5 Places of Christmas, Saturday, Dec. 6 from 10-4. Refreshments, Coca-Cola cake with Coke, will be served throughout the day and the “Rosewood Winds” will perform at 2:00.

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Several years ago, a 4 foot Coca-Cola Santa was donated to the museum.  Since then he has been a fun addition to our annual Christmas decorations.  The connection between Santa and Coca-Cola can be found as early as 1931.

Coca-Cola Santa, HCHM 2012.1

Coca-Cola Santa, HCHM 2012.1

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Prior to the 1930s, Santa’s appearance was varied reflecting the melting pot of immigrants that moved to the U.S.

Postcard, printed in Germany, divided back.  "For Johny from Grandma, Merry Christmas." HCHM 88.301.14

Postcard, printed in Germany, divided back. “For Johny from Grandma, Merry Christmas.” HCHM 88.301.14

In  1930, noted commercial illustrator, Haddon Sundblom, was hired by the Coca-Cola Company to create a Santa for their 1931 Christmas advertising campaign.  The company was looking for ways to increase sales of the drink during the typically slow winter season.  Sundblom created a Santa that exuded warmth and charm dressed in a red suit with white trim with the slogan, “The Pause That Refreshes.”  For inspiration, Sundblom borrowed from a variety of images of the jolly elf, including the 1822 poem by Clement Clark Moore, “A Visit from St. Nicholas” commonly known as “A Night Before Christmas.”

First Coca-Cola Santa, Haddon Sundblom, 1931.

From 1931 to 1964, Sundblom created images of Coca-Cola Santa delivering and playing with toys, raiding refrigerators and of course drinking a coke.  The artist used his neighbor and good friend, Lou Prentiss, as the model for his paintings.  After Prentiss passed away, Sundblom used his own face, often looking in the mirror while he painted.

 

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The Coca-Cola Company continues to use Coca-Cola Santa in advertising.

Sources:

  • Mooney, Phillip F.  “The Coca-Cola Santa” in ‘Twas the Night Before Christmas by Clement C. Moore, Hallmark Cards, 2001.
  • http://www.coca-colacompany.com/holidays/the-true-history-of-the-modern-day-santa-claus
  • http://www.snopes.com/holidays/christmas/santa/cocacola.asp
  • http://www.stnicholascenter.org/pages/origin-of-santa/

Something of a Mystery

by Kristine Schmucker, HCHM Curator

Recently, the museum was asked to install an exhibit at the Newton Public Library for the months of November and December 2014.  The exhibit Main Street Miniatures, includes a set of five  dioramas with scenes from Newton history.

The diorama of Newton’s Main Street is on exhibit as part of our on-site exhibit, Stuff We Love.  The other four are on exhibit at the Newton Public Library.  While working on exhibit preparation, we noticed that none of the dioramas had information on who made them or when they were made.  Instead, there was a mystery.

A number of years ago, before any of the current staff or volunteers were involved at HCHM these dioramas came to the museum in an interesting way.  Over a period of time, a diorama was left at the front door of the museum with no additional information.  At that time, we understand that a newspaper story was written asking for information on the mysterious diorama builder, with no response.

The subjects of the dioramas are:

  1. Newton Main Street, 1871
  2. Ragsdale Opera House
  3. Carnegie Library
  4. Anderson’s Bookstore
  5. AT & SF Depot, Newton, Ks 1871.

We are again asking to see if the creator of the dioramas is now ready to come forward.  We would really like to know who made them, when and perhaps why – was it for a special occasion? a hobby?

The dioramas are on exhibit at the Newton Public Library in November and December. In addition, one of the WPA Kansas Museum Project Dioramas and a model of the first AT&SF Depot in Newton are part of the exhibit.